Broadway Earns $11.2 Billion for New York City During 2010-2011 Season

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The Broadway League has just released the 2010-2011 Broadway’s Economic Contribution to New York City report—the eight biennial report in the series. The report measures the full economic impact of spending by Broadway production companies, theatre operators and those visitors drawn to New York City by Broadway.

According to the report, Broadway as an industry contributed $11.2 billion to the economy of New York City. Direct spending in three areas, including spending by producers to mount and run shows; spending by theatre owners to maintain and renovate venues; and ancillary purchases by “Broadway Tourists” comprise the stated amount. “Broadway Tourists” are defined as those non-NYC residents who said that Broadway was a very important reason in their coming to the city.

That direct spending was in turn spent is subsequent areas, making the original spending exponentially more valuable. In total, the full contribution of Broadway Tourists amounted to $9.0 billion; shows contributed $2.2 billion; and theatres $22.3 million, for a total of $11.2 billion on NYC’s economy. Broadway supports 86,000 jobs and generates $550 million in taxes to NYC.

“Broadway continued to show growth in economic impact on New York City with a most impressive 9% increase from the 2008 – 2009 season. The increase in the number of tourists who were drawn to the city because of Broadway directly was the most important driver in the growth of jobs supported by our industry from 84,400 to over 86,000 jobs, and generated $550 million in taxes, compared to $477.77 from the last report,” said Charlotte St. Martin, executive director of The Broadway League.

Broadway’s Economic Contribution to New York report is the official source for statistical information about Broadway theatre productions in the US. The Broadway Leagues report demonstrates that Broadway is, indeed, an industry whose financial contributions nourish the economy of its city and state in addition to providing entertainment, art and culture.

Broadway’s Economic Impact 2010-2011

Impact of: 2008-2009

(million $)

2010-2011

(million $)

Spending by Broadway Tourists

$8,063.2

$8,954.8

Show Expenses

$2,145.1

$2,221.9

Theatre Capital Expenses

$53.8

$22.3

TOTAL

$10,262.2

$11,199.1