Dates Announced for This Year’s Easter Bonnet Competition!

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EB2012_post_event_WebStory_003The 27th Annual Easter Bonnet Competition, produced by and benefiting Broadway Cares/Equity Fights AIDS, will be held on Monday, April 22 (4:30 PM) and Tuesday, April 23 (2 PM) at the Minskoff Theatre, home to the long-running musical Disney’s The Lion King.

The Easter Bonnet Competition celebrates six weeks of intensive fundraising efforts by Broadway, Off-Broadway and national touring productions. Curtain speeches, bucket collections, autographed poster and program sales, auctions and cabaret performances bring in hundreds of thousands of dollars from audiences prior to the competition. The winner of the competition is the company that raises the most for BC/EFA. Awards also are given for best Easter bonnet design and best presentation from the participating productions. Judges determine the awards given to the company with the best bonnet design and presentation.

Hosts, judges and special guests for this year’s Easter Bonnet Competition will be announced in the coming weeks. Ricky Martin, Audra McDonald and Eric McCormack announced last year’s winners.

Last year’s Easter Bonnet Competition raised $3,677,855. Since 1987, the 26 editions of the event have brought in more than $49 million.

Tickets for the Easter Bonnet Competition are available now at broadwaycares.org or by calling 212.840.0770, ext. 268. Tickets are $350 for VIP orchestra; $200 priority center orchestra; $120 side orchestra and front mezzanine; $40 rear side orchestra and middle mezzanine; and $20 rear mezzanine.

Broadway Cares/Equity Fights AIDS is one of the nation’s leading industry-based, nonprofit AIDS fundraising and grant-making organizations. By drawing upon the talents, resources and generosity of the American theatre community, since 1988 BC/EFA has raised more than $225 million for essential services for people with AIDS and other critical illnesses across the United States.

Broadway Cares awards annual grants to more than 450 AIDS and family service organizations nationwide and is the major supporter of the social service programs at The Actors Fund, including the HIV/AIDS Initiative, the Phyllis Newman Women’s Health Initiative and the Al Hirschfeld Free Health Clinic.

For more information, please visit Broadway Cares online at broadwaycares.org, like us on Facebook at facebook.com/BCEFA, follow us on Twitter at twitter.com/BCEFA, watch us on YouTube at youtube.com/BCEFA, and pin us on Pinterest at pinterest.com/BCEFA.

CHeck out last year’s highlights: