On June 8, 2016 in promotion of the 70th Anniversary of the Tony Awards, CBS released a 360° Virtual Reality video of the cast of Hamilton: An American Musical on facebook. In less than 24 hours the video was viewed over 1 million times on facebook alone. The previous Broadway video to reach 1M views in a short time was the School of Rock 360° video released by Sir Andrew Lloyd Webber. That video accumulated it 1M view over 3 days while being released on both facebook and youtube.
Hamilton: An American Musical is the Pulitzer Prize winning mega-hit that has become the biggest hit on Broadway this year. It has also become somewhat of a cultural phenomenon inspiring pop cover hits of its songs. Lin-Manuel Miranda’s bi-weekly #Ham4Ham shows have also become a social media hit garnering anywhere from 50,000-150,000 views each week.
Here is the 360° video in all its glory. Enjoy: