Hamilton Musical 360° Video – Fastest Broadway video to reach 1M views

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On June 8, 2016 in promotion of the 70th Anniversary of the Tony Awards, CBS released a 360° Virtual Reality video of the cast of Hamilton: An American Musical on facebook. In less than 24 hours the video was viewed over 1 million times on facebook alone. The previous Broadway video to reach […]

David Alan Grier, Nick Jonas, and Sutton Foster all set to appear on “Late Night with Jimmy Fallon”

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Get ready for Broadway week on Jimmy Fallon. Five nights of musical numbers from Broadway shows are scheduled for next week February 20-24. A new Broadway cast and subsequently new musical number will be featured each night on “Late Night with Jimmy Fallon” (12:35 a.m. ET on NBC).   On Monday, February 20th, […]

Special ‘Tweet Seat Performance’ for Godspell

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In an earlier post Theater Advisor discussed the use of Tweet Seats. Tweet Seats are the implementation of Live Tweeting, which as described by Twitter, is “to engage on Twitter for a continuous period of time—anywhere from twenty minutes to a few hours—with a sequence of focused tweets.” Theaters across the country are […]

Tweet Seats: Live Tweeting for Live Theatre

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We’re in the age of social media and, in an effort to keep current, many theatres are turning toward trend. Live tweeting, which, as described by Twitter is “to engage on Twitter for a continuous period of time—anywhere from twenty minutes to a few hours—with a sequence of focused tweets” is being implemented […]

Stage Door Canteen: Broadway Responds to World War II CD Release

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Inspired by Ted Chapin’s Lyrics & Lyricists program at New York’s 92nd Street Y, Stage Door Canteen: Broadway Responds to World War II, a new cast recording, was released by DRG Records. Produced by Hugh Fordin, Stage Door Canteen presents an array of both standards and rare song selections of the day in […]

Brilliant Broadway Gift Ideas for the Holidays

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Not sure what to get that special someone for the holidays? Do they happen to love musicals or theater? With this list of holiday gift ideas, you’re sure to find a show-stopper for the whole family.  Show your friends and family how much of a star you think they really are by choosing […]

Ghost the Musical Cast Album – Listen for FREE

Ghost Musical

Send to Kindle Ghost the Musical is now in previews at The Picadilly Theatre in London’s West End.  The new musical is based on the Academy Award-winning 1990 film which starred Patrick Swayze and Demi Moore.  The show features book and lyrics by the screenwriter of the film, Bruce Joel Rubin, and direction by Tony […]

Book Of Mormon Fan Day Performance video/twitter/FB recap

The Book of Mormon Broadway

Send to Kindle Friday July 1, 2011 was the official FREE fan day performance of The Book of Mormon for those lucky few fans who were chosen to attend. To win tickets to this performance you had to have entered The Book of Mormon lottery between May 10 and June 14. Some 13,000 people had […]

New Commercial for Catch Me If You Can – Does it make you want to see the show?

Catch Me If You Can

Here is new commercial for Catch Me If You Can produced by Spotco. What do you think? Does it make you want to see the show?

Iowa Lottery first in nation to use Broadway Show for Scratch off game

Rock of Ages

Today marked the first time a state lottery made a marketing partnership with a Broadway show! Forging new ground in show marketing, Rock of Ages National Tour (5 star rating on TA) and the Iowa Lottery partnered to create a one of a kind scratch off game.  The promotion is well in advance […]